This technology is only available in a few countries as of now, and there is no doubt that the hotel industry will have to embrace it; first, to get ahead of the competition, and second, to adapt to the needs of customers who already have 5G devices. He leads, mentors & coaches a team of Project Coordinators & Analysts at Fingent.”, New York It is not surprising that this industry is ranked among the best performing industry around the world. Guest engagement apps are the perfect way to build relationships with guests before, during and after their stay, as well as learn meaningful insights about their preferences satisfaction levels. They are more likely to take official communication, even if true, with a pinch of salt. Dubai However, keeping abreast of the changing technology, and developing cutting-edge solutions based on such technology is a big challenge for hotels, and would, in any case, be a drag on their core focus. 6 Benefits of Technology in the Hospitality Industry 1. The future holds much more promise. The internet also obviously makes accessing information easy, and transparent. Melbourne Technology can also enhance operational efficiency and help hotel management to reduce costs by replacing expensive human labour. With Amazon’s Alexa voice assistance, guests of Wynn can control the lighting, temperature, draperies, and TV in their rooms. In-room tablets can also be used to create upselling opportunities  and promote special offers and upgrades. Guest engagement apps provide hospitality professionals with the ability to manage their hotel operations, content, and marketing efforts through one platform. In additions, it will improve customer service by facilitating smooth staff engagement and communication. Hilton … In addition, real-time demands and responses make it easier for hotel management to manage workflows. while computers have become an integral part of the travel agency business since its extensive use, Age information has brought many new benefits. Technology can help businesses in the hospitality industry stay relevant and competitive, save time and money, and increase client satisfaction in six important ways. WeBee is The Winner of the Award for Guest Engagement Platform of the Year in Europe. Data such as check-in and checkout times, rates, facilities on offer, and other key details allow guests to make informed decisions. There are many benefits associated with voice-activated guest rooms, and the hotel industry should leverage this technology as soon as possible. The most apparent manifestation of technology in the hotel industry is hotel bookings. However, if there are tablets displaying this information instead, hotel managers will no longer need to print paper brochures. Here are some other ways hotels are using hi-tech to enhance their guest experience: Wynn Hotel & Resort, Las Vegas has implemented Amazon Echo to maximize their customer benefits. Through a pair of smart speakers, Alexa for Hospitality is a virtual assistant for guests that simplifies tasks like ordering towels, controlling in-room temperature or TV, turning on the lights, and much more. Earlier this year, Amazon released Alexa for Hospitality, a hospitality-focused offshoot of its popular virtual assistant Alexa. Through a pair of smart speakers, Alexa for Hospitality is a virtual assistant for guests that simplifies tasks like ordering towels, controlling in-room temperature or TV, turning on the lights, and much more. Staff apps provide real-time communication between hotel staff, guests, HR, and operations. For those who think such benefits are too exaggerated, all they need to do is try and check in or check out of a Las Vegas hotel on Sunday noon. The latest technological advances contribute greatly to making check … In fact, the average ROI is 300% in sales. Let’s review some trending new mobile technologies in the hospitality industry to help your business adapt and stay relevant in the digital age: Today’s guests enjoy self-service technology. A huge benefit of working in the hospitality industry is that you can expect no two days to ever be completely the same whilst working in almost any role. Improved analytics may also allow guests to select hotels with facilities that best match their tastes, interest, and convenience. Information technology in Hospitality Industry 1. Automated reminders and scheduling. Technology has shifted the balance of power toward guests, and hotels have no option but to work harder to match customer expectations. The benefits of AR in the hospitality industry are two-fold: as a front of house application and as a back of house application integrated with other technologies, like an Enterprise Asset Management (EAM) or Computerized Maintenance Management System (CMMS) mobile application. Technology helps process and speed up operations, which has a direct effect on guest satisfaction. Staff management apps are like the back-end version of a guest engagement platform. 3. Guests will be automatically reminded regarding their services to ensure that everything is accurate, reducing administrative costs and mistakes. Management strategies have adapted to reflect the need for a more review … “The success of Pokemon Go has led to an increase in usage of the technology in the hospitality industry and how [hoteliers] are using AR games to improve the overall experience of staying in a hotel,” says Huibert de Jong, CEO of Xtend, an agency in Oslo that designs and builds extended reality (a mix of AR, VR and MR) applications. New-age travelers like to be on self-sufficient to save time and effort. One of the main benefits of smart technology is how it aggregates … Here’s a video that shows how it’s all done. A mobile key is a digitally encrypted “key” on a guest’s mobile device. Kochi Pro: Answering Guest Questions on Hotel Premises Today, hospitality professionals can provide information about their hotel via a single tablet. The ability to connect with targets in real time reduces marketing costs while increasing effectiveness at the same time. Hilton Worldwide already offers guests the ability to check in and out, select their room, check maps and make extra requests or purchases, from their smartphones. AR/VR solutions will soon make it possible for consumers to survey the … There are already websites that compare deals and offers from various websites, and with technology advancing, the day is not far off when potential guests can experience their room in a virtual reality setting, before making a booking. In addition to the statistics that show an undoubtedly positive response to technology, there are other benefits to be gained from the shift. Copyright ©2021 Fingent. Advertising and content can be au… Amazing Opportunities: If you love variety, you’ll also love the fact that working in hospitality is … Technology has played a substantial role in achieving economic growth by garnering economic means for consumers to travel. 2. to know how our extensive experience in developing highly customized solutions for hotel and related industries can benefit your business. For the hotel, this is a much cost-effective solution compared to leaving the air conditioner on at all times. Here are a few examples of how guests use AR technologies as a front of house concept and … Improving The Guest Experience. INFORMATION TECHNOLOGY INFORMATION TECHNOLOGY means the technology involving the development, maintenance, and use of computer systems, software, and networks for the processing and distribution of data In today’s business environment, INFORMATION TECHNOLOGY … They are used to getting information fast, reaching anything with just a click, and being the first to experience and share new experiences and innovation. For example, if someone cancels their reservation in the spa, other guests who are interested in attending can be easily informed instead. Virtual Booking Processes. Likewise, guests can check out with a few clicks of the smartphone, and avoid the reception altogether. Technology’s Effect on Hotels and Restaurants: Building a Strategic Competitive Advantage Dean A. Koutroumanis University of Tampa The changing face of technology has played an integral role in the development of the hotel and restaurant industry. Digital Key in the Hotels. Our website uses cookiesto improve your experience. Using Technology to Gain a Competitive Advantage in the Hotel Industry. Large hotels now even have dedicated social media teams, scanning the internet, and responding to bad reviews, hoping to make amends. Given that customer retention and loyalty is at the core of any service-based business, … In addition, the hotel also offers in-person concierge service to provide guests with in-depth information on what they have found in The Discovery Portal. 1. That’s why keeping up with the latest trends in technology is essential for hospitality management teams. Complaints can be instantly tracked and resolved with a quick swipe on the app. 5th international success with the UNWTO. Big Data and Big Data Protection. Today, hospitality professionals can provide information about their hotel via a single tablet. As the Oracle Hospitality report mentions, 35% of guests prefer the ability to schedule room cleaning and 26% said they would like to receive a smartphone notification to show if their room was being cleaned. In addition, providing mobile check-in to guests encourages them to download the branded app of the property. around 48% of smartphone users in the U.S are comfortable researching, booking and planning their entire trip to a new travel destination using only a mobile device. If you want to adapt your hotel business to the digital world by building your own branded app, you can. They can send mid-stay surveys to check in on their guests and ensure they’re enjoying their experience. Currently, the internet is that place. Renaissance Midtown Hotel, New York, features an interactive wall called The Discovery Portal. Aloft in Cupertino has implemented hi-tech features to optimize hospitality for guests. Reputation Management Social media has forever changed the way brand marketing is conducted. New technology provides the opportunity for a streamlined and simplified guest experience. In fact, the average ROI is 300% in sales. Customer expectations are changing. Technology has helped tourism and hospitality industries replace expensive human labor with technological labor. It’s fascinating that a function as simple as a door key could undergo so … While it sounds like something that movie directors should consider for their next project, having such an establishment is really much closer than you think. Mobile check-ins provide a smooth start to a positive guest experience and also decreases the need for large amounts of staff to manage the front desk. That’s why hotels place advertising brochures in every single room. Hotels would rather do well to partner with our experienced and talented team to develop technology related solutions. In additions, it will improve customer service by facilitating smooth staff engagement and communication. As a result, there are many positive effects on  hotel staff productivity, as well as overall guest satisfaction. Today, the average guest staying at a hotel  carries at least three mobile devices. Technology has helped reduce costs, enhance operational efficiency, and improve services and customer experience. As the partnership between the tourism industry and technology grows both of them have earned several … In addition to keyless entry via Aloft smartphone app and Apple TV in every room, Aloft Cupertino employs a robotic butler called Botlr to deliver 24/7 customer services of all kinds. The role of technology in hospitality industry has gained high importance in effectively managing employee efficiency, customer satisfaction and thereby generating enhanced revenue. About, users feel more confident when they read travel reviews, and about 98% find such reviews “accurate of the actual experience.”. According to hotelmanagement.net, more than 68% of hotel guests find it unacceptable to wait in line at reception for longer than five minutes. Smart appliances and home automation solutions are a godsend for the hotel industry, with automated temperature control, lighting, alarms, TV, radio, blinds, and other technological innovation contributing to improved customer satisfaction, and improved services, while reducing overheads at the same time. According to a recent survey conducted in 2013 entitled “Worldwide Social Network Users,” nearly 25 percent of the world’s population uses some form of social media regularly. But the advantages of technology for the hotel industry are not just limited to the guest experience. What has really caught the eye of travel professionals is the way VR can replicate real destinations. As you can see, technology plays a big role in the hospitality management industry for guests, management teams and staff. This allows hotels to communicate with guests before, during and after their stay, as well as upsell or cross-promote products and services. The latest technological advances contribute greatly to making check in and check out, and other guest related processes easy, seamless, and fast. Popular websites such as booking.com, agoda.com, hotels.com, and even websites of hotel chains, such as ibis.com and others are now the default way people search for room, deals and make bookings. A guest is much less likely to lose their own mobile device than a tiny plastic keycard. That means the need for visiting the front desk to pick up their key is eliminated. Hotel management teams can use these insights to improve overall guest services. Hotel managers need to be aware of new technological capabilities and keep up with ever-evolving customer needs. With VR being used for entertainment and educational purposes, we are starting to see that many kinds of businesses can benefit from this technology, and the travel industry is no exception. Guests often don’t have visibility over a hotel’s entire suite of services and facilities. Technology is paramount in the success of Hospitality and tourism industry regardless of having some flaws as evide… However, with technology in a constant state of flux and constantly unlocking new opportunities to improve customer satisfaction and boost internal efficiency, hotels have their task cut out leveraging technology to remain one-up on competition. Guests can communicate with hotel staff directly, which encourages personalised guest engagement. For those who think such benefits are too exaggerated, all they need to do is try and check in or check out of a Las Vegas hotel on Sunday noon. Otherwise, they will find themselves quickly outpaced by the competition. Guests may, for instance, turn the air conditioner on through an app installed on their smartphone, to ensure optimal temperature when they enter the room. Even though AI is regarded as the emerging technology trend, the hospitality industry has already experienced incredible benefits and wide impact on their business momentum. Five IoT Trends in the Hotel Industry Guest-room Automation – Guest-room automation provides a way for hotels to differentiate by keeping up with smart home technology to make the guest feel comfortable and make accommodations especially for their needs. Find out how Fingent can provide customized solutions to comprehend and analyze large data and automate data input procedures. For example, if someone cancels their reservation in the spa, other guests who are interested in attending can be easily informed instead. The hotel could, for instance, leverage deep analytic to structure a package comprising of facilities best suited for the guests. The mobile key offers authorised users with digital access to specific secured doors in the property. All these factors point to mobile technology as one of the most essential technological areas for hotel businesses to improve their services. Like many of the other technology trends in the hospitality industry, investing in a check-in/cocierge app requires a small initial investment and can lead to greater efficiency and savings as hotel staff are able to focus on customer service and property developers don’t have to create large static reception desks at each entrance and hotel location. Hotels would rather do well to partner with our experienced and talented team to develop technology related solutions. Poon (1993) suggests that the whole system of information technologies is being rapidly diffused throughout the tourism and hospitality industry and no player will escape information technologies impacts. Boston Guests are able to change and reschedule their services on the fly, leading to more satisfied customers and accurate booking and purchasing. Hotels leave no stone unturned in today’s extremely competitive business environment, and a key weapon in their arsenal is technology. It’s a virtual concierge where guests are allowed to choose from categories of entertainment, dining and much more by stepping onto a circular hologram projected on the floor. The manuscript investigated the impact that technology has had on the hotel and restaurant industry. Self check-in … A basic manifestation is hotels reminding business guests about their meeting room schedules, targeting specific groups, such as those who have arrived for a convention, with special deals or offers, and more. Security, for instance, is of paramount importance in the digital age, in terms of guest identities, address information, and financial data. 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